Why create a Facebook Business page?
Facebook now has 2 billion monthly active users. And as a small business owner, there’s a very good chance that you will be able to reach and connect with your target audience through Facebook, eventually converting some of that audience to paying clients and customers.
It is free to create a Facebook Business page, and even small budget boosted posts and ads through Facebook can be extremely effective. So what are you waiting for? Let’s grow your list of potential business leads!
What a minute, I already have a Facebook personal account. What is the difference between a personal profile and a Business page?
When you initially sign up for Facebook, you do so as an individual. You create personal login details and share content about yourself for people you know in real life.
With a Facebook Business page, you are setting up a presence that is all about your brand/business. You have the freedom to advertise and promote your products and services to targeted audiences.
However, you need a personal Facebook account first before you can create a Business page. That’s because your Business page is always managed by one or more personal accounts.
What are the benefits of using a Facebook Business page?
Organic Reach
One of the biggest benefits of a Facebook Business page is that it provides opportunities for your business’s content to be shown to new people (potential clients) on Facebook through likes, shares, and comments. This type of exposure is referred to as organic reach. You probably see when your friends like or share posts even if you haven’t liked the page or business. If your business is a profile instead of a page, only people who are friends with you can see what you post. This is the opposite of organic reach, which is something that you want to try to maximize.
The more you can engage with your business page, the better your organic reach will be. This is the purpose of a Facebook business page.
Call-to-Action
At the top of your business’s Facebook page and on your Facebook advertisements you can create a strong call to action. This call-to-action can be displayed on your page in a few different ways, such as:
Shop now
Click for more information
Sign up
Learn more
Facebook Advertising
Facebook Ads further increase your visibility and allow you to reach your target audience. You can specify who will see your ads based on factors such as age, location, and interests. Since you can pick and choose who sees your ads, your business will get pushed out to a relevant audience and can produce real results.
Facebook ads provide your audience with the information they need to find you and learn about the services you offer. A final major benefit to Facebook Ads is that you can track the results and see how many people are clicking on your ads and being directed to your website.
A Facebook Business page is an integral part of your marketing strategy.