Create / Log Into Your Personal Facebook Account:
1). Go to www.facebook.com from PC (not mobile) and log into your personal Facebook account (or create one, if you don’t have one)
2). Once you are logged in, click the arrow at the top right of the page and select “Create Page”.
Select “Business or Brand”:
Fill out Business Name and Category:
Your Business name should be your name – TierOne Travel Specialist/Consultant etc.
For Category, type in Travel and a list of options appears. Select the category that most closely matches what you do. Travel Agency or Travel Service are both great options!
Next, fill out your contact information as you’d like it to appear to your clients. You can choose to hide your address if you do not have a physical office address and Facebook will only display your city and province.
Phone number & Email address – Add additional contact information.
All of these details will appear on the “About” tab of your Facebook Business page.
The next step is to upload your profile photo and cover photo and crop as preferred.
After you upload a cover photo, you will be shown this page. Click “Add a cover” at the top of the page to choose the image you just uploaded to use as a cover and select “Choose from photos”. Click “Cover photos”. Find the photo you just uploaded and select it.
Drag to reposition until you like the way the cover looks, then Save:
Fill out the rest of your profile:
Next, you can fill out your profile more fully by adding information to your Page Info section. To access this section, click on “About” in the left-side dropdown menu:
Fill out any and all fields that you would like – the more, the better!
Next, click on “Our Story – tell people about your business”. This is a fantastic area to include a longer “story” about your business.
First, add an image as a cover photo to make your Story pretty:
Next, enter a title (such as “[Your Name]’s Travel’s Story”, or “About [Your Name – TierOne Travel]”) and start writing your story!
Tip: Try to include lots of travel related keywords when you write this, as the more you include, the more likely your chances of being pulled up on search engines (if you’re looking for new customers)
You can add photos and text, or text only if you wish.
Once you are finished, click Save and Publish to make your story live on your profile.
Now that you’re finished building your page, it’s time to show it off to your Facebook friends so that you can begin acquiring “likes” / “fans”:
Back on your Business page, click Share:
Then select: “Share on your timeline”
Write a caption such as the below, make sure the post is set to “Friends” so your Facebook friends can see the post, and click Post to publish to your timeline!
Back on your personal profile, you will see that the post has gone live and includes a “Like Page” button at the bottom of the post to make it easy for your friends to follow your new Business page!
As friends “Like” your page, you will see notifications come in to the top right side of your screen.
To toggle back and forth between your personal account and Business account, click the arrow top right of screen:
Now, let’s send an invitation to some of your friends individually to Like your Facebook Business page (don’t worry, it’s automatic). Click on Notifications:
Next, on the left-hand side, click Invite Friends:
Begin searching for friends you’d like to invite, and write a personal message if you’d like, such as “I’d love to connect with you on my new travel Business page!” Then click the Invite button to send an invite.
Congratulations! You have a Facebook Business page. Now let’s discuss some ideas for promoting your page and gaining a following, with the goal of converting them to travel clients!